KW FITNESS FAIRPORT

Help us launch and lead our first Rochester-area location.

We’re looking for the right person to lead our new KW Fitness location in Fairport — someone who loves fitness, enjoys leading people, and wants to help build and grow a location from the ground up.

We plan to hire this person 3–4 months before we open our doors, so you'll be involved from the beginning.

Starting Salary

$55,000 + Performance Bonuses

ABOUT KW FITNESS

Fitness for real life, led by People who care

KW Fitness is a personal training company built around helping everyday people get stronger, healthier, and more confident.

A lot of our clients wouldn't consider themselves “gym people.” Many haven't exercised in years, don't feel comfortable in a traditional gym, or simply haven't found something they can stick with.

That's where we come in. We provide personal training, nutrition coaching, accountability, and a welcoming place where people can work toward their goals without feeling intimidated.

We care about results, but we care just as much about building relationships with our clients and creating a place they actually enjoy coming to.

4

Active Locations

01

First Rochester Area Locations

OUR CORE VALUES

The Kind of Leader we want to build with

These are the principles that shape how we show up for our clients, our team, and the work.

01 Own the Outcome

Take responsibility and find a way to get it done.

02 Stay Humble, Hungry & Growing

Be coachable and always look for ways to get better.

03 Win as Team

We Succeed Together

04 Serve Bigger Then Self

Take care of people and put the team and our clients ahead of yourself

THE OPPURTUNITY

The role starts before we open.

We're planning to hire our Fairport Manager 3–4 months before the location opens. During that time, your job will be to learn KW Fitness and help us get Fairport off to a great start.

Your First Chapter

Part of your onboarding will include spending time at one of our established Syracuse-area locations learning:

How we train
How we handle sales
How we run a KW Fitness location

How we work with clients
How we manage our team

You'll also spend a lot of time in the Fairport and Perinton community helping us build awareness before we open. That means getting out from behind the desk.

Meeting local business owners
Connecting with healthcare professionals
Attending local events
Helping with our Founding Member campaign
Meeting prospective clients

Building partnerships with businesses and organizations
Connecting with referral partners
Setting up tables and talking with people
Following up with leads
Finding new ways to introduce KW Fitness to the Rochester area

Some days that might mean working on our opening systems. Other days it might mean walking into local businesses, introducing yourself, and building relationships. We're looking for someone who's comfortable doing both.

^{Pre - Opening Schedule}

Approximately 40hours/week

ROLE PROGRESSION

Learn it. Launch it.

Lead it. Grow with it

This is the path from your first day with KW Fitness to the larger leadership opportunity ahead.

01 LEARN IT

Spend time at an established Syracuse-area KW Fitness location learning our systems, training methods, sales process, client experience, and management approach.

02 HELP US LAUNCH IT

Build awareness in Fairport and Perinton, develop community relationships, support the Founding Member campaign, and help prepare the location for opening.

03 LEAD IT

Once the location opens, lead the team, train clients, manage operations, support sales, and take responsibility for the location's performance.

04 GROW WITH IT

As KW Fitness expands throughout the Rochester market, successful managers can take on additional leadership responsibility.

ONCE WE OPEN

Your role transitions into running the Fairport location.

Once we're training clients, the role will transition into running the Fairport location. You'll have your own personal training clients while also being responsible for the overall success of the location.

Our managers typically train

50+

Clients while leading their location.

As the location grows, your job is to make sure the:

People ➜ Clients ➜ Numbers ➜ Day-to-Day Operation

Are all moving in the right direction.

WHAT YOU'LL BE RESPEONSIBLE FOR

A Leadership role with your hands in the Work

You’ll train, coach, connect, sell, organize, and take responsibility for the details that make a location feel great.

Lead Your Team

We're looking for someone who has already had some experience leading people. We'll teach you how we do things at KW Fitness, but we're ideally looking for someone who already understands the basics of being a good leader and manager.

Coaching and developing trainers
Running regular team meetings and one-on-ones
Setting clear expectations
Holding people accountable
Helping trainers improve coaching, communication, sales, and client retention
Creating a team people enjoy being part of

Train& Take Care of Client

You'll still be a personal trainer. You'll build and maintain a client load of 50+ clients and be directly involved in helping members get results.

Clients are getting a great experience
Trainers are following coaching systems
Assessments and follow-ups are happening
Clients who may be struggling aren't falling through the cracks
Client concerns are handled quickly and professionally
The studio is clean, organized, welcoming, and running on time

Help Grow the Location

You'll share responsibility for sales and consultations with the other trainer on your team.

Meeting prospective clients
Following up with leads
Conducting consultations
Helping people determine if KW Fitness is the right fit
Tracking consultations, show rates, and close rates
Generating referrals
Building community relationships
Developing local partnerships

Run The Day-to-Day

Scheduling
Staff coverage
Weekly numbers and reporting
Basic billing and administrative oversight
Staff communication
Studio standards
Events and community outreach
Making sure systems and processes are being followed

WHO WE'RE LOOKING FOR

Strong foundation. Real leadership. A desire to keep growing.

We're looking for someone who already has a strong foundation in both fitness and leadership.

EXPERIENCE & CREDENTIALS

At least 1 year of personal training experience
Previous experience leading or managing people strongly preferred
Exercise Science, Kinesiology, or related education preferred
Nationally recognized personal training certification preferred
CPR certification preferred

PERSONAL QUALITIES

Communicates well
Is organized and follows through
Is comfortable having difficult conversations when necessary
Can look at numbers and understand what’s going well and what needs attention
Takes responsibility instead of waiting for someone else to fix things
Enjoys helping other people succeed
Is coachable and wants to continue getting better
Cares about the success of the business, not just their own responsibilities
Is willing to get out into the community and meet people
Wants the opportunity to grow into a bigger leadership role

We're going to teach you the KW Fitness systems. We're not looking to teach someone from scratch how to lead a team.

WHAT SUCCESS LOOKS LIKE

Know where you stand. Know what to work on next.

We want our managers to know where they stand. You'll have clear goals and expectations around:

01 CLIENT GROWTH

02 CONSULTATIONS

03 SHOW RATE

04 CLOSE RATE

05 CLIENT RETENTION

06 REFERRALS

07 TEAM DEVELOPMENT

08 LOCATION PERFORMANCE

We'll look at these numbers together regularly and work on whatever needs attention. Ultimately, the goal is for you to be able to run a successful KW Fitness location without needing ownership involved in every day-to-day decision.

HOW WE'LL SUPPORT YOU

You Won't have to figure it out alone

You'll have the advantage of learning from locations that are already up and running. Before Fairport opens, you'll spend time with our team at an established Syracuse-area KW Fitness location learning the systems and seeing what the manager role actually looks like.

Manager onboarding and training

Weekly and monthly checklists

Sales and consultation processes

Lead follow-up systems

Client retention and renewal processes

Trainer development systems

Weekly scorecards and reporting

Regular meetings and coaching with KW Fitness leadership

Continuing education and development

We'll give you the systems, expectations, and support.

We'll expect you to take ownership from there.

SCHEDULE

A consistent schedule, with room to lead.

Once we're training clients, the role will transition into running the Fairport location. You'll have your own personal training clients while also being responsible for the overall success of the location.

^{Pre - Opening Schedule}

Approximately 40hours/week

Once Fairport Opens

Choose one of two primary shifts:

5:30 AM – 1:30 PM

OR

11:00 AM – 7:00 PM

There may occasionally be events or other needs outside of your normal schedule, but our goal is for our managers to have a consistent schedule.

COMPENSATION & BENEFITS

Your growth should show up in the opportunity, too.

We want compensation to grow as you and the location grow.

Starting Compensation

$55,000

Starting Salary + Performance Bonuses

A successful manager can have the oapportunity to earn up to approximately $80,000 within the first two years as the location grows and performance bonuses increase.

Growth Potential

STARTING

$55K + bonuses

FIRST 2 YEARS

Up to approximately $80K

LONGER TERM

Potential to grow to $130K

Longer term, there is the potential for compensation to grow to $130,000 as your location, performance, and responsibilities continue to grow.

Benefits

Health benefits
Dental insurance
Vision insurance
401(k)
Paid time off

Week between Christmas and New Year's off
Continuing education and professional development

CAREER GROWTH

Where this can go.

Fairport is our first Rochester-area location. We don't plan for it to be our last. We've grown KW Fitness by developing good people and giving them opportunities to take on more responsibility as the company grows.

If you do a great job leading Fairport and want to continue growing with us, there could be opportunities to take on additional leadership responsibility as we continue expanding in the Rochester market.

APPLY

Apply to lead KW Fitness Fairport.

Tell us a little about yourself, your experience, and why you're interested in helping us launch and grow our first Rochester-area location.

Full Name

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Why do you think you'd be a good fit to lead a KW Fitness location?

Tell us about your previous leadership or management experience. How many people were you responsible for leading?

Tell us about a time you were responsible for leading a team toward a specific goal. What was the goal and how did it go?

What interests you about helping us launch and grow our first Rochester-area location?

A note before you begin

We’re looking for someone who sees themselves not only as a trainer, but as someone who wants to lead people, build a community, grow a business, and develop into a bigger leader.

YOUR NEW CHAPTER

Interested? Help us launch it. Lead it. Grow with it.

If this sounds like something you'd be excited about, we'd love to hear from you. You don't need to write us a novel. We just want to learn a little about you, your experience, and why you're interested in helping us build KW Fitness Fairport.

Contact Us

Your journey matters to us — let’s connect and make a plan together.